The Vision to create a not for profit charitable Foundation came early on in the setting up of Sanctuary Resorts. After all one of the main precepts of Sanctuary Resorts was to create Responsible and Sustainable Tourism projects which supported and gave back to the local communities in which the project was located.

As is the way of the world these days and the mindset of many peoples around the globe the first step is to prove that a) you know what you are doing professionally, and b) that you can make it a successful and profitable “business” venture.

It appears that we have satisfied these two criteria for at least some people interested in what we are doing from a business perspective, and dare I say, inspired others to seek a new path or re-energize their commitment and pursuit on a similar path.

The effects of the Tsunami on two of our resort projects, which saw the loss of some of our staff and guests had a great impact on our organization as a whole, and dramatically focused us on the need for such a charitable process within our existing structure to help those affected by these tragic events, but also many more who are less fortunate than ourselves and suffering daily.

We have been overwhelmed with offers of support and assistance, both financially and in providing volunteering services.

It is with these factors in mind that we have been guided to create The Foundation for International Responsible and Sustainable Tourism (FIRST). In doing so we wanted to provide not a “hand out” to people, but a “hand up”. Our intention relates to the old adage, “Give a man a fish; you have fed him for today. Teach a man to fish; and you have fed him for a lifetime”. Therefore our focus will be not only to provide support but also a nucleus of learning and self-sustainable projects in communities that rely on tourism for their income, or can benefit from the pursuit of such developments, while retaining the unique culture and heritage of their communities.